Activision Blizzard Amplifies Their Employer Brand to Reach New Audiences With Jumpstart
Activision Blizzard has a mission to connect and engage the world through epic entertainment. Activision Blizzard’s enduring franchises are some of the world’s most popular, including Call of Duty®, Crash Bandicoot™, World of Warcraft®, Overwatch®, Hearthstone®, Diablo®, StarCraft®, Candy Crush™, Bubble Witch™, Pet Rescue™, and Farm Heroes™.
Diversity, equity, and inclusion are at the core of Activision Blizzard’s culture and employee experience. The company understands that games have the influence to change stereotypes and bring people together, regardless of race, religion, or cultural values. What’s more, the company recognizes that providing content to a diverse and growing global audience requires a workforce that reflects the diversity of our global communities. From developing unique tools to assess the diversity of characters in a game to focusing on making games more accessible to gamers with varying abilities, the goal is to create content that welcomes all players.
We recently spoke with the recruiting team at Activision Blizzard to learn more about their journey and how Jumpstart has helped their virtual recruiting needs over the past year. Christina Nichols (Senior Recruiter, Early Careers), Will Torrez (Recruiter, Early Careers), and Erin Breslin-Garcia (Manager, Campus Recruiting) discussed their challenges, wins, and future goals in partnership with Jumpstart.
Within four months, Activision Blizzard hired 21 people directly from Jumpstart’s shared talent pool.
Before Jumpstart, the talent team at Activision Blizzard used two other event management tools to run their in-person and virtual events. Yet, both products promised more than what they actually delivered to the team.
“The tools were supposed to help us easily collect candidate data through forms at in-person events. That was pretty tricky for us because the promise was that you could have two iPads. And if candidates are waiting in line at a job fair, they can fill out their information with the iPad that would be circulating through the line. Then once they reached the front, we were supposed to be able to pull their information automatically. But the Wifi reception was always weak at career fairs so the data never properly synced. It ended up being more of a nuisance than anything else,” explains Christina.
They also had to rely on other internal teams at Activision Blizzard to help them set up the events on the tools. “It added more work for us. And candidates weren’t happy about the experience either because it was a very time-consuming process for them. They weren’t able to just scan a QR code like they’re able to now with Jumpstart,” added Erin.
End-to-end event management, simplified
Since September 2020, Activision Blizzard has hosted 28 virtual events from info sessions to tech talks. For the talent team, Jumpstart’s events portal is the easiest way to manage, promote, and run their events. They’re also able to get robust analytics on how many people RSVPed, who RSVPed, how many attended, who applied to a job from an event—and filter the insights by data points like ethnicity and gender.
“Being able to see who RSVPed is really beneficial for our presenters so they can know who will be in the audience and even switch up their presentation to accommodate. It’s also very handy for recruiters like me to have the attendee’s contact info and resume afterward and be able to customize automated messages to attendees as a follow-up,” says Erin.
Christina also added that “With Zoom, you can only pull the attendee list, but you don't really get much information outside of that. So it’s super helpful that we’re able to get a list of everyone who attended the event and their full profiles that include their resume, self-reported data, and additional information directly on Jumpstart.”
The talent team at Activision Blizzard currently defines event success by the number of attendees for each event. Their main goal right now is ~60 attendees for each event. To hit their event goals, the team sources from Jumpstart's share talent pool to invite potential candidates to events. “We’ve had great attendance at all the events so far and have engaged with talent we otherwise would not have been able to connect with if it weren't for Jumpstart,” said Will.
When asked what their most memorable event on Jumpstart was, Erin shared a tech talk that she ran around women in gaming. “I hosted a tech talk with a women’s software engineering club at a school and I didn’t realize it at the time, but I scheduled it during midterms week. So we only had five people RSVP. But I spent so much time getting the speakers and women together that I had to push through and continue with the event. So I messaged all the women on Jumpstart who attended the University I was partnering with. And within two hours, we had ten more women actually show up to the event. So that was a huge win for us,” said Erin.
Activision Blizzard’s favorite Jumpstart functions
Christina Nichols (Senior Recruiter, Early Careers)
"It’s so helpful that the team and I can all collaborate on the events and job postings. We don't have to open up our own for each and can just piggyback off what's already open. The ability to clone previous events has also saved us a lot of time, especially since we run many events on Jumpstart."
Erin Breslin-Garcia (Manager, Campus Recruiting)
"I love the speaker section where you can have a picture and their LinkedIn. That makes it look pretty official. I know this isn't external-facing, but I also love the confetti that appears when you create a new event as a congrats on your event."
Will Torrez (Recruiter, Early Careers)
"I love being able to invite people to an event super easily, link the event back to the candidate, and create a list of individuals who attended an event as a warm pool."
Learn more information about Activision Blizzard and how they connect and engage the world through epic entertainment on the company's website, www.activisionblizzard.com.
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