Ever wonder how your career page should look?
Companies are all over the place when it comes to designing their career pages. Some companies don’t invest the time in making one. While others only list open positions but fall short at generating interest. But some companies are using their career page to do a lot more than post new openings.
And it makes sense. Candidates who are coming to your career page want to know more than your open positions. They want to see opportunities for advancement, benefits, culture, work-life balance, and more. Here are 10 great examples of how to use your career page to attract top candidates.
Airbnb does a great job of creating a work-life balance experience on its career page. And it even incorporates its primary service (rentals and vacation experiences).
Instead of the traditional “Help Wanted,” Airbnb puts it this way:
- “What’s your next destination? Explore roles.”
Airbnb’s career page gives candidates a taste for what it’s like to work there—the very thing they try and do for renters and vacationers who use their platform.
This healthcare software company provides a critical service to doctors and patients. And it takes a team of creative and tech-savvy people to make it happen.
That’s a pretty broad spectrum of talent to feature on your career page. But Epic manages to do in style with:
- Photos of happy employees at their corporate headquarters
- Highlighting the impact their software has on millions of healthcare providers and patients
- Showcasing potential candidates what its headquarters city (Madison, Wisc.) has to offer
- Helping candidates recognize they care about work-life balance with sabbatical benefits
Take a look. What elements of Epic’s career page could work for your company?
Everybody knows the food-service and restaurant industry has been forced to find innovative ways to stay afloat during the global pandemic.
GrubHub was among the first to launch home delivery services for restaurants. Take a look at their career page, and that’s still part of GrubHubs mission like this:
- “Join us in reinventing the way restaurants and diners connect”
And there’s a lot more to GrubHub’s career page than just a list of open positions. You’ll also find:
- An intro video from an employee about what it’s like to work at GrubHub
- Photos and quotes from members of the GrubHub team.
- Highlights of the benefits and perks of working for GrubHub
- Overviews and information about each department
You might not employ a global workforce or even work in the food services industry, but you can learn something about designing your career page from GrubHub.
When Netflix started offering streaming services, it was kind of a lone competitor in the market at the time. Its service is one of the things people love about the company...Watch movies anytime...anywhere.
And it’s career page reflects the same idea. The first thing you’ll see when you get there is this:
- Freedom and responsibility. Our core philosophy is people over process. Our culture has been instrumental to our success and has helped us attract and retain stunning colleagues, making work here more satisfying.
Netflix intentionally dedicated a chunk of its career page real estate highlighting company culture to attract the right candidates.
You’ll also find news and company updates on the Netflix career page, something a lot of companies don’t have on their site or maintain somewhere else.
That’s something to consider when you create or redesign your own career page.
5. Red Bull
Red Bull has made a name for itself with out-of-the-box thinking about energy drinks, epic adventures, and extreme sports. And while the company needs staff for a wide range of positions, it wants to attract candidates that have some of these things in common.
Some things that make Red Bull’s career page stand out include:
- Job opportunities by country
- Company history in a media-rich format
- 3-pillars of Red Bull culture: Meaning, Freedom & Responsibility, and Mastery.
- Self-assessment tool to develop skills and talents
- Newsfeed connected to Red Bull blog posts and content
There’s even a FAQ resource at the bottom of the career page to answer common questions. That’s something you could implement today.
First impressions are everything. Salesforce does a great job making a good first impression on its career page.
Before you see anything else, your first impression of Salesforce is a team of happy, smiling employees in casual clothes wearing shirts with a lot of personality and this simple call to action:
- Transform your everyday (with a link to search for jobs)
Some other takeaways from Salesforce to consider including on your own career page:
- Testimonials from employees w/video
- Your company mission statement and purpose
- Info about different teams within your organization
- Company culture
- Milestones, numbers, and awards
Have any of these things on your career page? Or thinking about adding some elements to attract better candidates? Pick one and get started.
Create your own playlist. Listen to your music when you want, and where you want. Spotify offers a highly-customizable experience for music lovers. And they’re creating their workforce in kind of the same way.
Spotify’s top-of-the-page call to action: Join the band.
That’s a great creative take on the old-school “Help Wanted.”
Spotify also makes it clear to candidates, it’s a team player, collaborative organization, with opportunities around the world. There’s also a menu at the top of the page that links you directly to everything on the Spotify career page including:
- How we hire
Show off your workspace. It’s one of the first things you’ll see on the SquareSpace career page. Comfy seating. Great lighting. Modern-style architecture and design. Open office options.
It’s a great way to give a candidate some perspective on your company.
- The SquareSpace career page also features a short video with vignettes of employees talking about their experience, work-life balance, and how they feel about working for the company.
It’s a lot easier to create a video than it used to be. And besides meeting in person, it’s one of the most powerful ways to connect with people.
- You’ll also find info about perks and benefits, giving back, company culture, and other elements on the career page to attract candidates.
Keep in mind, the career page doesn’t get into the details about skills, requirements, education, and training. If you can help them feel good about working for your organization first, those candidates will explore the options and apply. And that’s what you want.
Nobody’s hiring because of COVID-19. Even though it isn’t true, that’s definitely a sentiment out there among job seekers. T-Mobile addresses this upfront on its career page:
- As we continue to closely monitor the impact of COVID-19 on communities across the country, we are still looking for the best talent to grow their careers with us, though response times may be delayed as we navigate the changes.
That’s something you could do right now on your career page. Has COVID-19 changed your hiring and recruiting process? Let candidates know what to expect.
Some other things that make T-Mobile’s career page stand out include:
- Hashtags. You know the # symbol with a memorable word. T-Mobile uses #BeMagenta and #TeamMagenta generously on its career page. And it makes sense, it’s T-Mobile’s signature color.
- Career path resources
- Culture and benefits
- And if you scroll all the way to the bottom, you’ll get to see the pink unicorn with a rainbow-colored horn bedazzled with sparkles
It’s no secret that animated GIFs get your attention on social media. So Wistia decided to use the same idea on its career page.
Check out the crowd of employees clapping, followed by a grand entrance from a dog. LOL. That’s a good place to start. From there, Wistia does a good job answering this common question:
- What’s it like to work there?
After salary and benefits, it’s the number one question candidates want to be answered. Wistia tackles this on its career page in the form of short videos with employees.
But instead of getting into all the technical details, they take a people-first approach and introduce you to employees who like skiing, brewing beer, playing poker, Star Wars, and more.
- Perks and benefits are simplified by using iconography. FYI...there’s an icon for Lenny the Office Dog.
After all that, then there’s a list of current openings candidates can browse.
Use your career page to attract great candidates
Ready to launch your career page? Or need to give your career page an update? Check out these sites for ideas and inspiration to create a career page to attract great candidates. LinkedIn: Ever wonder what to put on your career page? It used to be nothing more than a list of openings. But if you want to attract great candidates, it’s time to do things a little differently. Check out these 10 career pages to get started.
* * *
Follow us on LinkedIn for more content and updates.
Hundreds of company partners are using Canvas's all-in-one virtual recruiting platform to connect, source, and engage with talent of all backgrounds to build a diverse and inclusive workplace.