With COVID-19 top of mind for everyone these days, the most important thing is to put health and safety first. Companies are beginning to institute work from home policies and conferences are getting canceled to help reduce the risk of spreading the virus.
We’re hopeful that this health scare will be short-lived but with the possibility of it lingering, spring hiring is going to be more challenging for early-career recruiters. That’s why Canvas will be publishing a series of articles to help recruiters build connections with students virtually.
Virtual recruiting also helps to level the playing field so students from different backgrounds who may not have access to IRL events, can build the same connections with recruiters and companies.
Webinars are one of the most effective tools when recruiting virtually. Canvas can help you from sourcing attendees to evaluating true ROI—schedule a demo today.
Step 1: Source webinar attendees
With budget and time constraints, a recruiting team can only host so many campus events. Webinars create the opportunity to engage with a wider range of students, unlocking whole new student populations that may include your perfect hires.
Tap into the talent network: Canvas's talent network includes over 47% of students who self-identify as members of under-represented groups. Source webinar attendees by filtering for different majors, graduation years or specific demographic groups and invite up to 500 people.
Upload your guest lists: Invite students from campus organizations, previous events or any other source by uploading a CSV list with a click of a button.
Step 2: Represent your talent brand
Custom event pages: Begin by creating an event page on Canvas and show off your company culture to students. Include company information, photos and your brand colors to make a lasting impression. Your event can either be public and discoverable by all Canvas students or private and only available to who you want to invite.
Custom invites: Send email invites that match your brand voice and are tailored to the webinar topic. When attendees RSVP to the webinar, you can automatically ask them a list of custom questions to quickly gather data on who’s participating.
Step 3: Planning your webinar
With Canvas's native Zoom integration, easily host your webinar and allow for real-time messaging. Here are some thought starters for webinar topics:
A day in the life: Tap into hiring managers or new grads to host a panel and talk about everyday life working at your company. Viewers can participate through live Q&A.
AMAs: Returning interns can share their journey from application to working at your company. These AMA-style discussions are the type of insider information students are looking for before making the decision on a job offer.
Interview & resume tips: Students feel so much pressure to make a great first impression. Show that your company is their ally throughout the process by offering resume workshops or mock interview sessions.
Representative voices: Include employees from different backgrounds and with a wide range of interests and skills so all students can empathize with the employee experience at your company.
Step 4: Moving attendees into pipeline
With virtual events on Canvas, all your guest lists are in one place. Easily bulk export your RSVPs and attendees and move who you want to the next hiring stage. Take notes and set interest levels on candidates and they’ll immediately 2-way sync with your ATS — Canvas supports Lever, Greenhouse and Workday.
Step 5: Evaluating your webinar ROI
Most importantly, capture advanced analytics within Canvas. See how each webinar performs and what impact it has on your hiring funnel — from invite, RSVP, attendance and all the way to closing a hire, Evaluate ROI across different demographic groups so you know exactly what formats work for which groups.
Here’s some advice from Deitrick at Lyft on how to host an effective webinar: